About Me

Hey there! I’m Jacob Pfau, the proud owner of Primal Barbell. Standing at 6’4″ and 43 years young, I’m on a mission to help others rediscover their inner strength and feel young again.

Now, you might think that being tall would make squats and deadlifts impossible for me. They’re not! I’ve spent the last 12 years mastering these lifts, coaching everyone from seasoned athletes to those who can hardly squat to the toilet. I know the challenges we face, and I’ve turned those hurdles into stepping stones (or should I say, lifting stones?) for myself and my clients.

My Story
Growing up, I was the lanky kid who often heard, “You look like a basketball player” While I did play basketball, I blossomed into a football player in college and during that process I found my passion in the weight room. I discovered that lifting wasn’t just about building muscle; it was about confidence, mobility, athleticism and being limitless. Now, I’m using that passion to help others who feel like their body is slippin’.

Life hasn’t always gone perfectly. There were periods of life where I lost my health. In 2015 and 2020 I found myself in the hospital with high blood pressure. The stress of life and the consequences of poor eating caught up with me. After making sure my symptoms weren’t life threatening, I resolved to change my diet and put the high blood pressure back in remission. Using the primal diet and my increasing knowledge of gut health, I was able to avoid my genetic predisposition, and get back to optimal health without using pills. I’m here to help you get back to optimal health as well. As a health coach, I believe that we all need to be our own health advocates.

At Primal Barbell, my goal is to make strength training enjoyable, engaging, and effective. I also want to make nutrition practical and effective with less effort.

If you’re ready to unlock your potential click “Book Now” and book a free consultation.